SPREAD THE WORD
Focus your message. A consistent message should be used to communicate to both internal and external audiences. Repeat your message. Repetition of a consistent message is the most efficient way to reach currently and potential customers.
Understand the power of publicity. Consumers believe the news media more than paid advertising. Public relations help to establish third-party credibility whereas others ‘toot’ their horn. Know your facts, know your audience and support your company’s message.
We’re talking about the new marketing imperatives of understanding the client as an individual, having a clear view of the client experience journey or systems of engagement and lastly, integrating the company’s culture and brand to be authentically one. Until now, there was no practical way to harvest this opportunity. To sum it up, it’s about the art of SPREADING THE WORD.