In 1994, Yvonne Roberts was contracted by the luxurious, iconic Biltmore to develop and launch a distinctive, dues-based social membership; The Cellar Club, presenting specialty events, with a focus on food and wine related venues. The club’s overwhelming success enabled the resort to implement an additional ‘Premier’ level of membership, encompassing classic offerings as well as entertainment, fitness and spa activities, reflective of the property’s extraordinary profile.
Through her leadership, the club grew to an annual membership of over 2,000 distinguished patrons and the wine program won prestigious awards such as the James Beard Award for "Wine Service" in 2011 and Zagat's ranking as South Florida's top wine list in 2012. Its vast and varied events reflected the diversity of its members and their range of interests, featuring art exhibits, concerts, book signings, fashion shows, celebrity chefs and winemakers from around the world.
In addition to membership, Roberts took on numerous initiatives for the property over the years; health and wellness programming for the hotel’s annual Health & Wellness Festival; Interior Design of the hotel’s prestigious Golf Suites, swanky Wine Bar, magnificent Ballrooms and lushly landscaped poolside Cabanas; Charitable fund raising, generating more than $6 million dollars through the Biltmore Food & Wine Festival; Representing the hotel and Coral Gables in Pisa, Italy and Alhambra, Spain alongside other dignitaries and community business leaders on the Mayor’s Sister City Tour. Even present day, she continues to leave no stone unturned…
Visit my profile on LinkedIn to learn more about my professional qualifications.
The Cellar Club ™
Roberts developed concept for the Cellar Club in 1994; a wine and food club membership with annual dues. Benefits feature access to a private wine bar, complimentary bi-weekly wine receptions, discounts in restaurants, lounges and spa, quarterly winemaker dinners, complimentary valet parking, preferred pricing at select hotel events and hotel charging privileges.
Roberts' also hosted the ‘Le Tour des Toques’ program; the tour has hosted Michelin Star guest chefs from France, at the Biltmore Hotel monthly. Chefs were featured at a press reception, a royal table winemaker dinner for 120 and an interactive cooking class for 150 guests and 3 evenings at Biltmore world renowned signature restaurant Palme d’Or.
Co-Founded Biltmore International Food & Wine Weekend; an annual event benefiting United Way of Miami-Dade and Baptist Health Systems. The event featured more than 75 select wineries, 30 local chefs, 6 National celebrity chefs, a walk-around tasting, a formal dinner/dance, silent and live auctions, a golf tournament and an interactive cooking brunch. The Wine Spectator ranked it in the "top ten annual wine events." Funds generated for charity over the years exceeded $6 million dollars.