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Desert in Dark



Yvonne Roberts 

Principal | Creative Director

Yvonne Roberts is Principal & Creative Director of Guru of Luxury, Miami Beach, Florida a hospitality design firm specializing in unique, upscale hotels ( In addition to design, her diverse skill set includes food & wine concepts, health & wellness programming, and social club membership. She also co-founded Legendary Hospitality, a hotel development and management company. As co-principal, Roberts is responsible for conceptual and interior design, property stylization, brand management, and public relations. 


A Miami native of Chilean and Danish descent, Roberts developed a passion for food, wine, and entertaining while growing up in Chile, Houston, and Miami. For 25-plus years, Roberts has organized and hosted diverse events, from intimate gatherings to large-scale affairs, overseeing the smallest details, from invitations to catering to décor while maintaining a relaxed, friendly atmosphere. As a professional specializing in luxury properties, she is the quintessential trailblazer, with ideas that enable like-minded savvy travelers to realize the ultimate memorable experience.

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In 1994, Roberts was contracted by Miami-based Seaway Hotels for The Biltmore, a historic landmark, and 'Leading Hotels of the World' property. Roberts took on numerous initiatives for Seaway over the years; conceptual interior design of The Biltmore, Alexander Hotel, David William Hotel and Sheraton Design Center; social club membership programming; the hotel's annual Health & Wellness Festival; the Biltmore Food & Wine Festival which generated more than $6 million to benefit local charities. During her tenure, two-plus decades, the Biltmore’s annual membership grew to 2,000-plus distinguished patrons. Its vast and varied events reflected the diversity of its members' experiences and interests, thru wine tasting, art exhibits, and book signings, with celebrity chefs and winemakers from around the world.


In 2017 thru 2019, Roberts undertook the conceptual design for comprehensive rehabilitation of the iconic Hotel Retlaw, a historic property in downtown Fond Du Lac, Wisconsin. The Retlaw was a complex project which required detailed coordination of historic preservation guidelines through the National Park Service. Roberts received the prestigious 2019 Wisconsin Main Street Awards, for both the city and state, in recognition of outstanding design and interior renovation.


Meet The Team

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Angie Echeverria

Design Project Coordinator

Angie Echeverria is an extraordinary professional, specializing in commercial interior design, renovations and project management. Her ability to collaborate with engineers, architects and contractors have earned Angie, a well-deserved reputation as an exceptional project coordinator.

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I translate messages visually for savvy creative people. I create photography and video that speak to the needs of ad agencies, design firms, corporations and editorial publications. Helping others achieve their goals inspires me creatively and it is what guides my work. I love people, the more diverse, the better.


Marina Rutenberg

Artistic Assistant

Marina is a graphic design and advertising student at the University of Miami. Don’t let the major fool you, Marina loves to explore different industries and has experience with art galleries, PR firms and advertising agencies. She loves photography and is always looking for her next creative endeavor.

Alex Acosta | 3D Rendering Artist



3D Rendering Artist | Interior Design 

In design, one of the most difficult aspects is trying to explain the vision and interpretation of a venue. "Seeing is believing,” says Acosta. Acosta's extraordinary realistic 3D renderings give our clients a mental picture of an environment and an understanding of all the values of the amenities; which is virtually impossible without seeing an image.  Praised by all for his commitment to excellence. 

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My Mission

Guru of Luxury’s objective is to develop distinctive design, amenities and visuals that embody the essence of each destination while at the same time prioritizing a luxury environment, with timeless sophistication. Creating a unique, sustainable ambiance, ensures a memorable guest experience.

‘It’s Not Just Design, It’s A Lifestyle.’

‘Feel the Awe...!’ Yvonne Roberts

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